As the administrator of a new social network for music makers, I’ve watched a lot of independent artists follow the same path: they create their music/art, build a fan base, generate a MySpace page and market themselves exclusively from MySpace.
And that’s it. They put all their proverbial eggs in this one basket. Which is fine, unless you’re really serious about reaching a wider audience.
Don’t get me wrong, Myspace is one of the best places to start the process of getting your music out there. It’s easy and free. But considering the sheer abundance of other technologies available, independent artists who don’t branch out beyond MySpace are missing out on huge opportunities to reach new fans, network, grow and sell their music.
The good news is that the Internet has leveled the playing field for so many of us — almost to the point where we can bypass the big record companies altogether — but only if we take advantage of our online opportunities.
Need some more convincing? Here are five good reasons to develop your presence beyond MySpace:
