Web 2.0, with all its new social networks, social media, applications and mobile technologies, has radically changed the way people socialize, play, think, communicate and work. For independent music artists, it’s become a vital tool for attracting new listeners and building a fan base.
And just like any other marketer, you have to learn to grow along with these trends if you want to take advantage of them. Truth is, if you’re not making the most of social media outlets, you’re probably wasting big opportunities to be heard, reach new fans and grow your career.
OK, but how do you do that? It’s not easy, as an independent music artist, to have enough time to figure all this stuff out. You already have your hands full creating art — developing your passion — while building a business of sorts, your own personal brand. To stay competitive we have to adjust to evolving technologies and participate fully in social communities all over the Internet…and still make time for music.
It is challenging. And when you’re first getting started in social media, the learning curve can be pretty steep. Your vocabulary’s going to grow by leaps and bounds as you figure out new things like SEO, SMO, MySQL, Adwords, Adsense, ROI, VC, CSS, RSS, CPC, Ajax, coding, widget, Twitter, Mashable, TechCrunch, Digg, Facebook, Myspace…
